plan, design, grow
Futurebox is an AI-powered engine for generating 3D visualizations to sell the real estate properties on the construction stage.
Background

If a mathematician and a data scientist meet, an explosive mixture will result. That's how a solution appeared that uses AI to fully automatically build real estate visualizations based on blueprints.

So customers can take a 3D tour of their apartment, which has not yet been built, choose the interior, lighting and decoration.

Opportunities

The algorithm lacked a user-friendly and effective interface to test the viability of the MVP and the interest of potential customers.

Solution

It was decided to hold a soft launch in Dubai. I started making the app by creating an interactive 3D map of the city, where all the real estate objects are located. The user can find a suitable object, see its location on the map, on the building diagram, and also go to the 3D tour.

In addition to the application itself, a landing page builder was also developed, thanks to which it became possible to quickly launch advertising campaigns to increase sales.

Impact

After launching and a series of tests and optimizations, MVP confirmed viability with a lead conversion rate of over 5.6%.

Building an innovative construction with Futurebox
Role
Senior product designer
Scope
Product design, design systems, branding
Platform
Web
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