After launching the product and checking demand, it became necessary to both scale in the United States and explore the European market.

The existing solution did not allow automating work with customer orders, as well as quickly launching advertising campaigns and testing hypotheses.

Through market research and customer feedback analysis, there were identified several key opportunities for improvement, including enhancing product aesthetics, functionality and user experience to streamline the shopping process, increase conversion rates and retention.

The first stream of work was devoted to building a systematic work with the brand and design systems. So, a flexible design system was built that incorporated dozens of approaches and patterns and more than 170 updated components.

Secondly, it was necessary to automate the launch of marketing landing pages and testing. We turned to opinion leaders and created personalized landing pages with our heroes.

These landers are made using components with tens of variants to customize their look & feel.

Next, a design system of landing page components was built with the possibility of flexible configuration. All components have been carefully implemented in Sanity, which made it possible to quickly assemble and launch new campaigns and send them for testing.

After a series of tests and optimizations, we’ve got a fabulous 13.7% subscription purchase conversion rate for these hero landers in average.

Building a long-term relationship with a client is not only the right promotion of the service. This is the formation of healthy habits. That is why we have brought daily AG1 taking to the mobile devices.

Thanks to these changes we’ve got up to 26.8% income growth on seasonal sales of AG1 and up to 7.6% in ARPPU growth (YoY forecast).